About Us

The Rustic Rose is Open

Call The Rustic Rose on their new phone number: 920-374-4730


The Transformation into The Rustic Rose: March 15, 2021

It is with mixed emotions that I write this note to inform you that the flower shop and greenhouses operated under the name of the Harry & Julia Roorbach family has been sold. The Heidi Schwoerer family from the Valders/St Nazianz area will be taking over under the name The Rustic Rose. They will be using our phone number: 920-682-6331 to make it simple for you to reach them for your floral needs going forward. The talented and valued staff of Roorbach Flowers will continue to be a part of The Rustic Rose to provide a seamless transition to the future.
We are all thrilled for the Schwoerers to be bringing in their new and exciting ideas to continue with the flower shop and garden center that has been such an asset to the Manitowoc County community for almost 70 years.
Thank you for being our customer, our friend; this is what I will miss the most – taking phone calls and keeping in touch over the years. I am so grateful for your business and your friendship. It has been my sincere pleasure to serve you.
We hope that you will support The Rustic Rose; I think you will find them to be as accommodating and helpful as we at Roorbach’s have always tried to be.
Very sincerely yours,
Claire Roorbach Olson


It’s been a long and wonderful ride! - Earlier Update

Roorbach’s has been a part of Manitowoc County since 1952 – my sister, Harriet and I were raised here, graduated from Lincoln High School, went away to school and came back to raise our own children here.  However, all good things must come to an end.  Our sons, Alex and Stuart, had other interests after college and so Jim and I never pushed them to be the third generation of Roorbach’s in Manitowoc.

We will miss the many dear, dear friends we have made over the years;  in this business, you become a part of your customer’s families assisting them when they have special events in their lives – weddings, funerals, new babies,  and all the other occasions that come around each year.  Holidays were always special as we helped our customers prepare for their family celebrations.  However, often times our family was left being too exhausted to arrange for a celebration of our own.  Now, we will be able to enjoy our family celebrations with our three (so far) young grandsons.  We will be able to spend time with Stuart, Alexis and Oliver in Florida next winter at Stuart’s next Navy assignment.  And, Jim can be “on call” for Alex and Justine to help with their new house projects – with Samuel and Shepard tagging right along after grandpa!

We have always enjoyed the many opportunities available in Manitowoc County.  We will now be able to attend the Symphony, the Wind Ensemble, the summer music events and all the other arts presentations.  We’ll be taking a step back, but we’ll still be around.  We have weddings booked for this summer and other events that come up daily that we are pleased to still be assisting with.  So, don’t worry, we’ll be here.  And, actually, it will be business as usual until our building is sold.

With love to our dear friends,

Claire Roorbach Olson

Our Story

In 1952, Harry & Julia Roorbach, moving to Manitowoc from Lake Forest, IL., bought the former Hamilton greenhouse from Albert "Curly" Weber . Mr. Weber kept the Hamilton's Flowers portion of the original business, the flower shop on N 8th & Maritime Dr. now known as The Flower Gallery.

A small retail flower shop was a part of the original greenhouse range. Over the years, the retail shop was remodeled and repositioned to face So. 29th St. In 1993, a major expansion and reconfiguration of the entire business placed the retail store facing Custer St. The old, leaky glass greenhouses were raised and replaced with a new, technically modern structure. Improvements continued in the greenhouses to make them more accessible (wider concrete aisles) and "customer friendly" (Radio Flyer wagons) for the busy spring gardening season.

Our industry is in a constant state of change. As the big box stores have discovered that people like plants and flowers, they have changed many of our flower shop/garden center products into commodities. We have had to redesign ourselves within the market making sure that our customers know we provide a higher quality product plus the additional services and information needed to insure that they are successful with their plant and flower purchases.